About

We read the papers, so you don't have to.

ProCue's mission is to help companies maximise returns from their simulation and digital twin activities.

01 The team

A small, senior team.

  • Dr Craig Brown

    Dr Craig Brown

    Founder and director

    Dr. Craig Brown was responsible for motion and cueing of the McLaren-MTS Vehicle Dynamics Simulator. He was a principal engineer and founding member of Toyota Simulation UK, advancing simulators for Toyota Motor Corporation and its global subsidiaries. He holds a doctorate in derivative-free optimisation, the solver technology that now powers ProCue.

    EngD MEng MIET AMIChemE

  • Gavin McDaid

    Advisor: Strategy & Legal

    At ProCue, Gavin advises on strategy, commercialisation, partnerships, fundraising and legal - helping turn innovative technology into a scalable business for the automotive and simulation markets. He spent more than a decade in private practice in the City of London before moving into senior international operational roles and venture capital, where he worked with early-stage companies across AI, robotics, digital assets and other emerging technologies.

  • Hai Ha Thi Do

    Lead Software Engineer

    15 years experience in mission critical software engineering, including risk management systems at Morgan Stanley.

02 Who we are

Simulation, AI and Digital Twins Consulting.

ProCue embodies this experience for the automotive industry

The opportunity cost of sub-optimal motion simulator operations adds up fast. We're here to help.
Dr Craig Brown

03 Consulting

Work with us directly.

Motion cueing, vehicle dynamics simulation, real-time systems and the algorithms behind them. If a problem sits between the vehicle model and the hardware, it is probably one we have met before.

Consulting

Direct engineering support from Dr Brown: cueing development, simulator commissioning and shakedown, algorithm design, and the studies that inform them.

Contact our expert

Partnership

Are you a simulator vendor that wants to offer its customers the bleeding edge in motion cueing technology? We can help.

Discuss a project

Academic research

BrownSim is committed to academic research. Be part of the community, or help improve your favourite cueing software.

Request academic licence

04 Publications

Published, peer-reviewed groundwork.

Our commitment to the discipline is reflected in our body of published work.

  1. 2025
    Workspace Constraints in Classical Cueing

    Brown, C. — Proceedings of the Driving Simulation Conference 2025, Stuttgart, Germany

  2. 2024
    ProCue: State-of-the-Art Motion Cueing For All

    Brown, C. — Proceedings of the Driving Simulation Conference 2024, Strasbourg, France

  3. 2024
    Reduced Cross-Axis Distortion Motion Cueing

    Brown, C. — Proceedings of the Driving Simulation Conference 2024, Strasbourg, France

  4. 2023
    A Nonlinear Extension to Classical Filters for Washout Miscue Prevention

    Brown, C. — Proceedings of the Driving Simulation Conference 2023, Antibes, France

  5. 2020
    Motion Cueing Washout Tuning based on Step Responses

    Brown, C. — Product Solutions Book of the Driving Simulation Conference 2020, Antibes, France

  6. 2016
    µJADE: adaptive differential evolution with a small population

    Brown, C., Jin, Y., Leach, M. et al. — Soft Computing 20, 4111–4120

  7. 2016
    Towards Generic-Optimal Domestic Heating Control

    Brown, C., Jin, Y., Leach, M. et al. — Doctoral thesis, University of Surrey

Get in touch

Tell us about your simulator.

Demos, trials, academic licences, algorithm development and collaboration all start with a short conversation.

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Suite 126, Westlink House
981 Great West Road
London, TW8 9DN
United Kingdom